Style Journal

The Complete Style Guide to Pakistani Wedding O...

Choosing a Pakistani wedding outfit for a celebration in the UK starts with the invitation: which ceremony are you attending, and how formal will it be? A family dinner, a...

The Complete Guide to Pakistani Wedding Guest O...

Wedding season in the UK starts earlier than most people think. By the time May arrives, the invitations are already stacked on kitchen counters in Birmingham, Manchester, London, and Glasgow....

What to Wear to a Pakistani Wedding in the UK: ...

The invitations have started arriving. If you are part of the UK's Pakistani diaspora, your calendar between June and September already looks like a spreadsheet of shaadis, mehndis, nikahs, and...

What to Wear to an Eid Party in the UK 2026: Th...

Eid in the UK is its own event. It is not the same as Eid in Lahore or Karachi — it happens across living rooms in Manchester, garden parties in...

Shimmer Collection: Armia Official's Luxury Pak...

The Vision Behind Shimmer Every collection tells a story. Shimmer is ours: a love letter to the women of Eid, to luxury, and to the timeless art of Pakistani hand-embroidery....

How to Style Pakistani Suits for Eid 2026

Introduction An Armia suit is a statement. It's the culmination of weeks of hand-embroidery, premium fabrics, and master craftsmanship from our Islamabad artisans. But the suit is just the beginning....